VW aims Beetle price below $13,000

Jackson, Kathy
August 1996
Automotive News;8/5/1996, Vol. 70 Issue 5672, p1
Trade Publication
Reports on the plans of Volkswagen of America Inc. to raise their sales numbers and customer satisfaction ratings. Plans to start production of the new Beetle in fall 1997; Decision to market the new Beetle with Chrysler Corp.'s Neon.


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