TITLE

Survival strategy

AUTHOR(S)
Bruner, Richard
PUB. DATE
July 1996
SOURCE
Automotive News;7/29/1996, Vol. 70 Issue 5671, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the survival strategies of the firm Camsa Ford in the face of the 1995 Mexican financial crisis. Increase in inventory of new vehicles; Shifting of emphasis from sales to service; Signs of recovery.
ACCESSION #
9608130279

 

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