TITLE

Toyota vows to grab 40% of Japan market

AUTHOR(S)
Treece, James B.
PUB. DATE
July 1996
SOURCE
Automotive News;7/29/1996, Vol. 70 Issue 5671, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Toyota Motor Corp.'s plan to capture 40% of the Japanese automobile market. Impact on Toyota's competitors; Incentives and advertising campaign.
ACCESSION #
9608130278

 

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