AT&T's Go Phone dials up plans for supermarket sales

Cleland, Kim; Ross, Chuck
July 1996
Advertising Age;7/22/1996, Vol. 67 Issue 30, p12
Trade Publication
Reports that AT&T Wireless is planning a national advertising campaign for its Go Phone cellular phone in supermarket chains and warehouse clubs. Discussions with Great Atlantic & Pacific Tea Co., Pathmark and Shop Rite; Comments by vice president for marketing Neve Savage; Handling of and account by McCann-Erickson Worldwide, San Francisco.


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