TITLE

Young shoppers refresh sodas

PUB. DATE

July 1996

SOURCE

Discount Store News;7/15/96, Vol. 35 Issue 14, pF52

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Reports on the resurgence of the United States carbonated beverages industry. Sales as of July 1996; Comparison with year-ago figures; Young consumers' increased preference for carbonated beverages; Retailers' addition of private label products in order to offset reduced margins in branded colas; Role of new packaging in improving the branded cola segment.

ACCESSION #

9607261212

Tags: CARBONATED beverage industry

 

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