TITLE

Burrell Communications Group celebrates 25th anniversary

PUB. DATE
July 1996
SOURCE
Jet;7/08/96, Vol. 90 Issue 8, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the celebration of the 25th anniversary of Burrell Communications Group. Founder and chairman Thomas J. Burrell; Background information; Social activities aimed at Blacks; Activities; Performers; Clients.
ACCESSION #
9607250767

 

Related Articles

  • Burrell at 25.  // Advertising Age;6/3/1996, Vol. 67 Issue 23, pC1 

    Introduces a section on Burrell Communications. How Tom Burrell founded the company with Emmett McBain; The low prospects for success for an African-American advertising agency in 1971; How Burrell Communications has grown; The 1996 billings of the company; Goals for the future.

  • Perseverance pays dividend at $128 million Burrell shop. Fawcett, Adrienne W. // Advertising Age;6/3/1996, Vol. 67 Issue 23, pC2 

    Provides an overview of the history of Burrell Communications, an advertising agency founded by Tom Burrell. Tom Burrell's initial interest in advertising; Marketing accounts handled by Burrell, including Coca-Cola Co. and Polaroid Corp.; How Burrell, which aims to compete in the general...

  • Burrell's quarter century.  // Advertising Age;6/3/1996, Vol. 67 Issue 23, pC2 

    Provides a timeline of significant events in the history of Burrell Communications. The founding of the company in 1971; Landing McDonald's and Coca-Cola as accounts; Other major accounts; Changes in organization and management.

  • Burrell seeks to turn niche into segmented marketing. Fawcett, Adrienne W. // Advertising Age;6/3/1996, Vol. 67 Issue 23, pC10 

    Features an interview with Tom Burrell of Burrell Communications Group. Disappointments and accomplishments; How the advertising world has changed since he began working in it in the 1960s; His creativity; His views on target marketing; Other issues.

  • Creative builds up Stroh malt liquor. Henry, Bill // Advertising Age;6/3/1996, Vol. 67 Issue 23, pC12 

    Provides a testimonial on behalf of Burrell Communications. The relationship between Burrell and Stroh Brewery Co.; Burrell's consistent and creative staff; Burrell's capabilities with consumer research; Television commercials designed for Stroh's by Burrell; Tom Burrell's steadying presence at...

  • Shop has the answers in researching Stove Top. Fudge, Ann // Advertising Age;6/3/1996, Vol. 67 Issue 23, pC12 

    Praises advertising agency Burrell Communications Group in light of the working relationship the author, Ann Fudge of Kraft Foods, has enjoyed with the company. Burrell's three-part approach to advertising; Tom Burrell's personal involvement in the creation of campaigns; Recognition of...

  • Team chemistry a hit with Mobil. Webster, Jeff // Advertising Age;6/3/1996, Vol. 67 Issue 23, pC12 

    Relates why Mobil Oil Corp. chose Burrell Communications as the agency to handle Mobil's targeted marketing account. Burrell's knowledge of the African-American consumer; Burrell's focus on research; Burrell's team chemistry; Burrell's long term strategy.

  • How McDonald's learned specific target marketing. Green, David // Advertising Age;6/3/1996, Vol. 67 Issue 23, pC13 

    Reflects on the pivotal role Burrell Communications has played in developing McDonald's Corp.'s targeted marketing efforts. Tom Burrell as an ideal partner; Burrell's sensitivity to the African-American culture; The importance of creating advertisements which relate to the consumers' lives; How...

  • Gallery: A selection of Burrell creative work.  // Advertising Age;6/3/1996, Vol. 67 Issue 23, pC14 

    Features a series of advertisements created by Burrell Communications Group for such companies as Coca-Cola Co., McDonald's Corp., Johnson Products, and others.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics