TITLE

The Meaning of Gifts and Greetings

AUTHOR(S)
Belk, Russell W.
PUB. DATE
January 1996
SOURCE
Advances in Consumer Research;1996, Vol. 23 Issue 1, p13
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on papers presented during a session of the October 1995 conference of the Association for Consumer Research (ACR). Issues involving the basic meanings of gifts and gift-giving rituals; Symbolic role of greeting card exchange; Cross-cultural differences in the role of mothers in family gift-giving; Reciprocal Christmas gifts from young children.
ACCESSION #
9607250189

 

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