TITLE

Nielsen increases black viewership data

PUB. DATE
July 1996
SOURCE
Jet;07/01/96, Vol. 90 Issue 7, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on Nielsen Media Research's increase of the amount of data it offers on what Afro-Americans watch on television. Concerns that the television rating system handicaps producers of programming for blacks; Lowering of the statistical threshold for providing breakdown reports on black viewers.
ACCESSION #
9607141534

 

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