Get ready for the Oprah Olympics

Gunther, Marc; Carvell, Tim
July 1996
Fortune;7/22/1996, Vol. 134 Issue 2, p62
Looks at strategies that NBC will use in attracting women viewers watching the Olympic Games. Delivery of prime-time coverage driven by female-friendly sports and storytelling laced with emotions; NBC Sports president Dick Ebersol's expectations of the amount of profits that will be made by NBC by airing the Olympics; His career with NBC; The poor ratings from the 1988 Seoul Olympics; Differences between men and women in watching the games.


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