Do-it-yourself dieters

Dolliver, Mark
June 1996
Adweek Western Edition;6/17/96, Vol. 46 Issue 25, p20
Trade Publication
Reports on a survey conducted by `Men's Health' magazine and CNN showing that American men are obsessed with dieting. Self-dieting strategy; Adoption of dieting from friends or relatives; Reading of magazines and books about proper dieting.


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