New Finnish campaign has a French twist

Isokangas, Antti
July 1996
Billboard;7/06/96, Vol. 108 Issue 27, p54
Trade Publication
Reports that the Finnish music industry is giving away free compact disc compilations to reactivate lapsed music buyers and raise their awareness of French music. Campaign as part of IFPI Finland's generic music marketing project; Aim to raise the country's low compact disc (CD) penetration level; Release of the newest free compilation CD `Bonus CD Special.'


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