TITLE

Burton Snowboards Dennis Jenson

AUTHOR(S)
Spain, William
PUB. DATE
June 1996
SOURCE
Advertising Age;6/24/1996, Vol. 67 Issue 26, pS30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success of Burton Snowboards Inc. senior vice president-director of marketing Dennis Jenson's marketing campaign for the company. Combination of media advertising catalogs, sponsorships and line extensions; Estimated share in the retail market; Sponsoring of a snowboarding team.
ACCESSION #
9607020278

 

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