TITLE

Easier said and done

AUTHOR(S)
Annicelli, Cliff
PUB. DATE
June 1996
SOURCE
Playthings;Jun96, Vol. 94 Issue 6, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the shift towards a retail-friendly strategy by the comic book industry in the United States. Value and quality as the industry's focus; Offer of comic titles in more attractive guises; Streamlining of their distribution channels; Use of more kid-friendly licenses; Tie-ins with toys.
ACCESSION #
9607012022

 

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