Focus on customer's responses

Bethards, H. Gordon
May 1996
Agri Marketing;May96, Vol. 34 Issue 5, p56
Trade Publication
Presents information on agricultural marketing. Why some sales people are able to close some sales easier than others; Different sales techniques that are used by salespeople; Evaluation of a good sales technique, which involves maximum concentration and focusing on consumer response; Guidelines for developing a sales plan.


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