TITLE

AG chem companies draw new marketing maps

AUTHOR(S)
Orlowitz, Patty
PUB. DATE
May 1996
SOURCE
Agri Marketing;May96, Vol. 34 Issue 5, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that some agrichemical companies in the United States have been moving their marketing staff out of headquarters to regional field offices, in order to successfully obtain accurate information on market trends. Why lending agrichemical companies have decided to this marketing research method; Advantages of the marketing system; Comments from Mike Ricciuto, United States business Communications manager for DuPont Agricultural Products Company. INSET: Working with agencies..
ACCESSION #
9606274557

 

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