AG chem companies draw new marketing maps

Orlowitz, Patty
May 1996
Agri Marketing;May96, Vol. 34 Issue 5, p26
Trade Publication
Reports that some agrichemical companies in the United States have been moving their marketing staff out of headquarters to regional field offices, in order to successfully obtain accurate information on market trends. Why lending agrichemical companies have decided to this marketing research method; Advantages of the marketing system; Comments from Mike Ricciuto, United States business Communications manager for DuPont Agricultural Products Company. INSET: Working with agencies..


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