Here's a new way that might send your sales up, up and away

Gardner, Den
May 1996
Agri Marketing;May96, Vol. 34 Issue 5, p12
Trade Publication
Focuses on how the creation of a gigantic cold air ballon in the form of a Case Magnum tractor has worked as an effective public relations/promotion tool for Racine, Wisconsin-based Case Corporation. Creation of the ballon by Apple Approach Company of Lake in the Hills, Illinois; How the ballon works; How it has attracted media attention.


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