TITLE

Carson's: Staying consumer-friendly

AUTHOR(S)
Williamson, Rusty
PUB. DATE
June 1996
SOURCE
WWD: Women's Wear Daily;5/29/1996 Supplement, Vol. 171 Issue 104, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of Carson Pirie Scott & Co. to make its operation consumer-friendly. Difference between a customer and a consumer; Emphasis on market research; Tracking of shopping trends and patterns.
ACCESSION #
9606235471

 

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