Italy banking on product, service

Conti, Samantha
May 1996
WWD: Women's Wear Daily;5/29/1996, Vol. 171 Issue 104, p17
Trade Publication
Reports that organizers of women's clothing trade exhibitions in Italy are confident on the success of their 1996 fall lineup. Quality and innovation of Italian products; Focus of the fairs on customer service; Pursuit of emerging markets to boost sales.


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