TITLE

Latins temper spending

AUTHOR(S)
Ridgway, Michael
PUB. DATE
June 1996
SOURCE
Variety;6/03/96, Vol. 363 Issue 5, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the participation of Venezuelan television networks in the 1996 L.A. Screenings trade show in Los Angeles, California. Reduced budgets of participating broadcasters due to the devaluation of the Venezuelan currency and low advertising sales; Acquisitions executives' view that their long-standing relationship with major American networks and other suppliers would lead to preferential prices.
ACCESSION #
9606190341

 

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