British Airways' track record offers competitive paradigm

Shifrin, Carole A.
June 1996
Aviation Week & Space Technology;6/3/1996, Vol. 144 Issue 23, p61
Trade Publication
Reports on various aspects of airline British Airways. Efforts of management to improve operations and image; Financial performance; Capacity and passenger traffic volume; Operating profits on international operations; Employee improvement and benefits; Program of continued renewal of the passenger product.


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