TITLE

Nabisco teams brands for snacker attack

AUTHOR(S)
Spethmann, Betsy
PUB. DATE
May 1996
SOURCE
Brandweek;5/27/96, Vol. 37 Issue 22, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Nabisco's teamup of its cracker brands Ritz, Triscuit and Wheat Thins' advertising campaign. Cost of the campaign; Debut of the crackers' Web site; Comments of Peter Levitan, president of Journal Square Interactive; Sales declines for Triscuit and Wheat Thins.
ACCESSION #
9606175505

 

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