Nabisco teams brands for snacker attack

Spethmann, Betsy
May 1996
Brandweek;5/27/96, Vol. 37 Issue 22, p5
Trade Publication
Reports on Nabisco's teamup of its cracker brands Ritz, Triscuit and Wheat Thins' advertising campaign. Cost of the campaign; Debut of the crackers' Web site; Comments of Peter Levitan, president of Journal Square Interactive; Sales declines for Triscuit and Wheat Thins.


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