TITLE

Kraft axes Cappio

AUTHOR(S)
Khermouch, Gerry; Spethmann, Betsy
PUB. DATE
May 1996
SOURCE
Brandweek;5/27/96, Vol. 37 Issue 22, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Kraft's decision to kill its Cappio brand. Comments of Kraft President John Bowlin.
ACCESSION #
9606175501

 

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