TITLE

Sales Force Control: A Synthesis of Three Theories

AUTHOR(S)
Stathakopoulos, Viasis
PUB. DATE
March 1996
SOURCE
Journal of Personal Selling & Sales Management;Spring96, Vol. 16 Issue 2, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article, first, synthesizes three theoretical approaches to salesforce control systems and, second, examines the effect of the control mechanisms on key consequence variables. More specifically, the manuscript develops a comprehensive model of salesforce control by integrating key constructs from three alternative theories: organization theory, agency theory, and transaction cost analysis. The constructs are (1) outcome observability from organization theory, (2) behavior observability from agency theory, (3) transaction-specific assets (TSA) from transaction cost analysis, and (4) task programmability or environmental/task uncertainty, a key construct in all three theories. In, addition, the study examines the effects of controls on certain consequence variables: salesperson-customer relationships and salespersons motivation and organizational commitment.
ACCESSION #
9606162157

 

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