TITLE

ITT Branches Out

AUTHOR(S)
Marshall, Eliot
PUB. DATE
April 1977
SOURCE
New Republic;4/2/77, Vol. 176 Issue 14, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the expansion of International Telephone and Telegraph Corp. in the bakery business. Popularity of the company during the administration of former U.S. President Richard Nixon; Information about the company's new bread product Fresh Horizons; Details about the advertising and marketing done by the company to promote the new product; Information on misleading medical claims of various products of the company; Step taken by the company after the order of the U.S. Federal Trade Commission to stop the promotion of an unregistered drug.
ACCESSION #
9605799

 

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