TITLE

Colgate enlists $20 mil for Irish Spring Sport

AUTHOR(S)
Sloan, Pat
PUB. DATE
May 1996
SOURCE
Advertising Age;5/20/1996, Vol. 67 Issue 21, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Colgate-Palmolive Co.'s launch of Irish Spring Sport, an antibacterial deodorant version of its Irish Spring bar soap, in the U.S. in 1996. Key issues discussed include the key features of Irish Spring Sport and a description of the advertising campaign created by Young and Rubicam for the product.
ACCESSION #
9605237556

 

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