Colgate enlists $20 mil for Irish Spring Sport

Sloan, Pat
May 1996
Advertising Age;5/20/1996, Vol. 67 Issue 21, p18
Trade Publication
The article reports on Colgate-Palmolive Co.'s launch of Irish Spring Sport, an antibacterial deodorant version of its Irish Spring bar soap, in the U.S. in 1996. Key issues discussed include the key features of Irish Spring Sport and a description of the advertising campaign created by Young and Rubicam for the product.


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