Apple's new marketing mission

Whitelaw, Kevin
May 1996
U.S. News & World Report;5/20/96, Vol. 120 Issue 20, p44
Discusses Tom Cruise's film, `Mission: Impossible,' which opens on May 22, 1996. Apple Computer's $15 million promotional tie-in with the film; Advertising on the World Wide Web; Efforts of Apple to rejuvenate its flagging fortunes.


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