TITLE

IN 6-SITE PILOT: SALAD SALES SOAR 31%

PUB. DATE
April 2003
SOURCE
FoodService Director;4/15/2003, Vol. 16 Issue 4, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the success of the salad bar improvement program of Morrison Management Specialists with Kraft Food Services (KFS). Sales growth posted by Morrison hospital accounts on its salad section; Comments from John Feilmeier, director of retail marketing; Approach taken by Morrison and KFS to improve the salad category.
ACCESSION #
9605105

 

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