AGES 18 TO 30: Salty snacks, reg. cola top college students' spending
- PART IX: SEGMENTATION: 56. COLLEGE STUDENTS. Miller, Richard K.; Washington, Kelli // Consumer Behavior;2014, p309
The article presents statistics related to college students in the U.S., including college students' residency for the 2013-2014 school year, total spending power, and technology devices owned by college students.
- Why milk is in need of a modern makeover. Muschamp, Simon // Grocer;11/20/2010, Vol. 233 Issue 7982, p20
The article discusses the need to reposition milk as an alternative to less healthy drinks and snacks. It is noted that changing the way milk is consumed can make consumers think differently with the variety of food they can have. It is asserted that consumption of milk has dropped despite the...
- Snack Nation. // Nutrition Action Health Letter;May2010, Vol. 37 Issue 4, p7
The article discusses research on the trend in snack consumption from the mid-1970s, the mid-1990s and from 2003 to 2006, published in a 2009 issue of the "American Journal of Clinical Nutrition."
- Every BIT Counts. Petrak, Lynn // Snack Food & Wholesale Bakery;Aug2008, Vol. 97 Issue 8, p61
The article focuses on the growth of inclusions or ingredients in snacks and baked products as consumers demand for healthy, indulgent and traditional products.
- THE RELATIONSHIP BETWEEN STATUS CONSUMPTION AND MATERIALISM: A CROSS-CULTURAL COMPARISON OF CHINESE, MEXICAN, AND AMERICAN STUDENTS. Eastman, Jacqueline K.; Fredenberger, Bill; Campbell, David; Calvert, Stephen // Journal of Marketing Theory & Practice;Winter97, Vol. 5 Issue 1, p52
This paper examines the individual difference variables of materialism (as measured by Richins and Dawson 1992) and status consumption (as measured by Kilsheimer 1993) across three countries (U.S.A., Peoples Republic of China, and Mexico) of college students. The study addresses the reliability...
- COLLEGE STUDENTS 'SHOWROOM' AND SHOW A SURPRISING BOOST IN SPENDING POWER. // Event Marketer Magazine;Jun2013, Vol. 12 Issue 4, p9
The article provides an overview of the surfing and spending habits of college students including a 12.5 percent increase in total spending in the last 5 years, 63 percent using Facebook or Twitter and 75 percent using smartphones or tablets to conduct research while shopping in stores.
- Caffeinated Snack Chips? What a Stimulating Idea! Newman, Eric // Brandweek;5/26/2008, Vol. 49 Issue 21, p11
The article discusses a brand of caffeinated snack chips from manufacturer Engobi. The chips are made of a mixture of wheat, rice and corn flour flavored with lemon and cinnamon. The author explains that the chips are targeted at college kids and recent graduates who need caffeine for studying...
- SnackgemÃ¼se immer beliebter. // Lebensmittel Zeitung;3/15/2013, Issue 11, p25
The article reports on an increase in consumer spending for snack vegetables in the Netherlands in 2012. This development is juxtaposed to a comparatively smaller increase in the sales of candies, as documented in a market survey by the trade periodical "Fruchthandel." Sales of tomatoes,...
- 2003 Megabrands. Vasil, Anamika // NZ Marketing Magazine;Apr2004, Vol. 23 Issue 3, p18
Presents the result of the 2003 top 25 megabrands survey conducted by ACNielsen and "Marketing Magazine." Total revenue of Wattie's supermarket brands; Increase in the sales of alcohol, packaged snacks and stationery brands in 2003; Information on product brands and manufacturers included in...