Capital One begins to move beyond teaser rates

Fickenscher, Lisa
April 1996
American Banker;4/9/1996, Vol. 161 Issue 67, p14
Trade Publication
Reports that Capital One Financial Corporation is moving away from using the marketing strategy of offering credit cards with teaser rates. Description of teaser rates; Types of card products Capital One has begun to market; Reasons for change from teaser rates; Analysts expectations for Capital One's cards; Performance of Capital One's managed loans in 1995.


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