TITLE

FTC to media: Screen ads better

AUTHOR(S)
Pitofsky, Robert
PUB. DATE
April 1996
SOURCE
Advertising Age;4/29/1996, Vol. 67 Issue 18, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the need for media programs to screen the advertising infrastructure for deceptive advertisements. The benefits of media screening efforts include the interception of deceptive advertising before it is disseminated and the maintenance of advertising credibility in general. The efforts of the U.S. Federal Trade Commission to promote the importance of media screening are discussed.
ACCESSION #
9605017873

 

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