TITLE

Best of the blogs

PUB. DATE
May 2014
SOURCE
Campaign Asia-Pacific;May2014, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The fan base is a "free" laboratory in which to test stories and to identify which ones result in more organic engagement before potentially boosting them with media. This is why Oreo's Dunk in the Dark is considered a failure of sorts internally; the brand didn't buy enough media at the time to further boost the buzz.
ACCESSION #
96046626

 

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