Disney's Mcheadache

Pendleton, Jennifer; Murphy, Maggie
April 1996
Entertainment Weekly;04/26/96, Issue 324, p8
Looks at the problems created by the Disney Video Masterpiece Collection Trivia Challenge at McDonald's. Details on the challenge; How customers have been jamming research libraries for answers; Reports from the New York Public Library and the Academy of Motion Picture Arts and Sciences' library about calls received; Prizes in the contest.


Related Articles

  • McDonald's presents 2013 My Inspirational Story children's essay-writing contest.  // Filipino Reporter;10/5/2012, Vol. 40 Issue 44, p27 

    The article announces the 2013 My Inspirational Story Children's Essay-Writing Contest, organized by McDonald's in the New York tri-state area.

  • McD tech-friendly with Cendant, AT&T, RS. Elkin, Tobi // Brandweek;10/26/98, Vol. 39 Issue 40, p3 

    Reports that McDonald's is introducing a special promotion starting October 30, 1998, offering families a chance to win prizes including a Compaq PC from RadioShack and Cendant Software titles. Plan to support the promotion with a national advertising campaign; RadioShack's distribution of...

  • Ad of the Day: McDonald's Seeks Great Recipes in Top-Secret Contest for Employees. Nudd, Tim // Adweek;12/11/2015, p1 

    The article reports that fast food restaurant company McDonald's Canada has launched a contests for its employees and has asked them to submit their own burger/wrap recipes using McDonald's ingredients and winner will get a chance to win 10,000 dollars and other prizes. It states that...

  • Not-So-Funny Money. Krummert, Bob // Restaurant Hospitality;Oct2001, Vol. 85 Issue 10, p15 

    Reports that Simon Worldwide Inc. has been charged with commercial fraud in connection with the promotional contests of McDonald's. Efforts made by McDonald's to address the problem.

  • McDonald's trolls public for new faces.  // Marketing News;5/1/2006, Vol. 40 Issue 8, p20 

    Reports on an online casting call announced by McDonald's Corp. as part of its advertising campaign, giving customers a chance to be featured on its packaging used daily in more than 100 countries. Number of winners that will be chosen from consumers' entries at www.mcdglobalcasting.com; Basis...

  • Sweepstakes rules form binding contracts. Lazar, Bart A. // Marketing News;10/15/2005, Vol. 39 Issue 17, p8 

    Discusses the importance of drafting a set of rules when conducting sweepstakes or contest. Binding contract formed sweepstakes rules between the sponsor of the sweepstakes and anyone who enters the contest; Overview of the ruling made by the Federal Court of Appeals in Chicago, Illinois about...

  • Let's play!  // Crain's Cleveland Business;05/22/2000, Vol. 21 Issue 22, pS-9 

    Presents the annual Stock Challenge contest sponsored by the `Crain's Cleveland Business' periodical and McDonald Investments. Contest rules and mechanics; List of companies in Northeast Ohio that contestants can choose from and invest their pretend funds in.

  • McD keys sweepstakes, toys to 'American Idol'  // Nation's Restaurant News;5/7/2007, Vol. 41 Issue 19, p106 

    The article reports that McDonald's is offering the chance for two sweepstakes winners to attend the season finale of the television program "American Idol" as part of the promotion through May 10, 2007. According to the article, buyers of the Happy Meals and Mighty Kids Meals will get one of...

  • How to safeguard promotion efforts. Fitzgerald, Kate // Advertising Age;8/27/2001, Vol. 72 Issue 35, p22 

    This article offers advice from experts for safeguarding a sales promotion. "The negative backlash of reporting of reporting a scandal involving an outside supplier is huge, so companies go out of their way to avoid prosecuting offenders in order to avoid the type of damaging publicity...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics