TITLE

Let's Revisit the Newsroom What Does a Weekly Newspaper Print?

AUTHOR(S)
Minnis, John H.; Pratt, Cornelius B.
PUB. DATE
September 1995
SOURCE
Public Relations Quarterly;Fall95, Vol. 40 Issue 3, p13
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article examines the work cycle of a newsroom and the importance of press releases to the makeup of a news copy. While this study is limited to the press release usage of one weekly newspaper, the news is not atypical of other similar publications. The newspaper is part of the growing influence of community journalism, for which localization is the guiding principle. Practitioners must recognize the increasing importance of community newspapers if they are to effectively get their messages across. Also, while press releases are a mainstay of community journalism, they are not accepted without question. There is a need to emphasize the local angle and be timely or on upcoming events. Old news, be it for a daily or a weekly newspaper, is old news. On an optimistic note for practitioners, it appears, based on the news's experience, that press releases are perhaps more heavily used than generally believed. This could result from the downsizing of newspaper staff. It could also he attributed to the increasing activities and then professionalism of today's practitioners. Instead of being the target of journalists' jokes and negative attitudes, perhaps practitioners and their products, the press release for instance, will finally be considered and acknowledged as valued players in the news-gathering and news-distribution processes.
ACCESSION #
9604082447

 

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