Marketing notes

March 1996
Packaging Digest;Mar96, Vol. 33 Issue 4, p24
Trade Publication
Presents information on various concepts for product marketing. Diamond Walnut Growers's concern for Toasted Walnut Topping; Oval canister for L'Oreal's hair colouring products; Two-ounce Self Defense Moisturizing Lotion; Redmond Products 3 Minute Miracle; More.


Related Articles

  • Marketing the Premium Product. Quelch, John A. // Business Horizons;May/Jun87, Vol. 30 Issue 3, p38 

    Focuses on the development and marketing of premium products in the United States. Growth of premium products in the markets; Quality of the products; Pressure on the premium marketer to upgrade store images by carrying premium brands.

  • You should get out more. Excell, Mike // Metalworking Production;Feb2002, Vol. 146 Issue 2, p9 

    Identifies marketing options available for manufacturing firms in Great Britain. Use of the Internet in marketing; Marketing platform provided by trade fairs.

  • What's the Story? Gordon, Kim T. // Entrepreneur;Aug2002, Vol. 30 Issue 8, p74 

    Focuses on ways to successfully launch a product regardless of the marketing budget. Use of cable television in marketing a product prior to its retail arrival; Use of magazine advertising in launching a product; Tips for launching a product with a limited budget.

  • Quiet beverage categories will make noise in '96. Martin, Dawn // Beverage Industry;Dec95, Vol. 86 Issue 12, p34 

    Reports that according to the vice president of pepsi-Cola Company, Megan Pryor, lots of money will be flowing for root beer, fruit beverages and international marketing. Coke's acquisition; Comments from Michael Johnson, senior brand manager of business development at Miller Brewing Company. ...

  • How do I love thee? Let me count 10 ways. Gordon, Ian // Business Quarterly;Autumn94, Vol. 59 Issue 1, p68 

    Presents suggestions for manufacturers to help build commitment of wholesaler and retailer companies that sell their products and the quality of working relationships. Includes treatment of intermediaries as customers; Intermediaries as independent businessmen; Augmentation of service;...

  • Implementing new product development. Jeffery, Maurice // Candy Industry;Sep93, Vol. 158 Issue 9, p58 

    Discusses ways to ensure a successful product launch. Integration of product, packaging and marketing development; Three phases of commissioning the production line; General rules in production commissioning; Maximizing success; Monitoring consumer reaction; Optimization of each part.

  • JUMP THOSE HURDLES! Boyle, Lois // Catalog Age;Nov2002, Vol. 19 Issue 12, p51 

    Presents several hurdles in selling the products in the catalogs. Need for creative teams to have a tools for selling; Importance of having the ability to convince the recipient to open the catalog; Organization of the catalog.

  • Making the right pitch. Koch, J. David // Playthings;May96, Vol. 94 Issue 5, p66 

    Suggests basic rules for presenting an idea to a multimedia company. Comprehension of the philosophy, history and mandate of the company; Knowledge of experience in the multimedia field; Demonstrating of a commercial product; Details on making brief presentations; Major mistakes people make in...

  • Brand news. Smith, Katie // Restaurant Hospitality;May96, Vol. 80 Issue 5, p136 

    Presents information on brand-name products which bring quality, consistency and value to various operations. Description of the Robot Coupe's quart food processor; Ingredients used in the making of Uncle Ben's Oriental Stir Fry Sauce; How to received free strawberries from Presto; Information...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics