AT&T refits True Rewards loyalty effort

Cleland, Kim
March 1996
Advertising Age;3/25/1996, Vol. 67 Issue 13, p3
Trade Publication
The article discusses AT&T's redesigned True Rewards program. The company has eliminated the bulk of its points system and has introduced a membership card for the consumer loyalty effort. An advertising campaign by FCB/Leber Katz Partners will promote the new True Rewards program starting May 1, 1996, when the program will be officially launched.


Related Articles

  • AT&T tags Leber Katz for long-distance game. Fitzgerald, Kate; Wells, Melanie // Advertising Age;11/22/1993, Vol. 64 Issue 49, p1 

    The article reports that advertising agency FCB/Leber Katz has won AT&T Corp.'s consumer long distance advertising account. The agency has an estimated $150 million in billings on the approximately $190 million account. It is charged with creating a campaign expected to break January 30, 1994...

  • AT&T's master plan. Comiteau, Jennifer // Adweek Eastern Edition;9/2/1996, Vol. 37 Issue 36, p6 

    Reports on AT&T's expansion of the media planning role of FCB/Leber Katz Partners as lead agency for consumer advertising. Coordination of planning efforts of McCann-Erickson and Wunderman Cato Johnson; AT&T's previous in-house handling of the task.

  • FCB/Leber Katz Partners. Comiteau, Jennifer // Adweek Eastern Edition;10/21/1996, Vol. 37 Issue 43, p47 

    Profiles the relationship between advertising agency FCB/Leber Katz Partners and telecommunications firm AT&T Corp. FCB's coordination of media planning efforts of all AT&T roster shops; Creation of commercials for AT&T's `True' campaign; Key agency personnel on AT&T.

  • FCB/Leber Katz Partners. Comiteau, Jennifer // Adweek Western Edition;10/21/96, Vol. 46 Issue 43, p47 

    Focuses on the handling of AT&T Corp.'s advertisement account by the New York-based agency FCB/Leber Katz Partners. Coordination in media planning of all AT&T roster shops; Key agency personnel working on AT&T's account; Comments from company executives.

  • AT&T dials new agency. Harrington, John // Crain's New York Business;11/29/93, Vol. 9 Issue 48, p42 

    Reports on American Telephone & Telegraph Co.'s switching of lead advertising agency from N.W. Ayer to FCB/Leber Katz. Creation of advertisement that will debut on the Super Bowl on January 30, 1994.

  • Consumer communication: AT&T.  // Brandweek;6/12/95 Supplement, Vol. 36, p15 

    Describes the television advertisement `True Voice' designed by advertising agency FCB/Leber Katz Partners for AT&T Corp.'s AT&T brand which won the 1995 Effie Gold Awards for consumer communication advertising category. Brand team; Agency team.

  • Joe Nacchio. Farrell, Greg // Adweek Western Edition;11/14/94, Vol. 44 Issue 46, p32 

    Features AT&T Long Distance's Joe Nacchio, chosen as one of `Adweek' magazine's top ten advertising clients of 1994. AT&T's market share gains in 1994; Nacchio as president of the consumer business at AT&T; FCB/Leber Katz Partners as the advertising agency handling the account; Advertising...

  • Jamaica reggaes. Levin, Gary // Advertising Age;11/5/1990, Vol. 61 Issue 46, p22 

    Presents information on an advertising campaign created by New York-based FCB/Leber Katz Partners for the Jamaica Tourist Board. Features of the campaign; Theme of the campaign; Background on the tourist industry in Jamaica.

  • Speedstick TV ads gel for guys.  // Advertising Age;4/29/1996, Vol. 67 Issue 18, p4 

    The article focuses on the television advertisements of Colgate-Palmolive Co. for the introduction of its Mennen Speedstick Gel deodorant. The ad, which uses the theme "Just for the guys," was developed by FCB/Leber Latz Partners, though the account is with Young & Rubicam.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics