TITLE

AT&T refits True Rewards loyalty effort

AUTHOR(S)
Cleland, Kim
PUB. DATE
March 1996
SOURCE
Advertising Age;3/25/1996, Vol. 67 Issue 13, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses AT&T's redesigned True Rewards program. The company has eliminated the bulk of its points system and has introduced a membership card for the consumer loyalty effort. An advertising campaign by FCB/Leber Katz Partners will promote the new True Rewards program starting May 1, 1996, when the program will be officially launched.
ACCESSION #
9603277848

 

Related Articles

  • AT&T tags Leber Katz for long-distance game. Fitzgerald, Kate; Wells, Melanie // Advertising Age;11/22/1993, Vol. 64 Issue 49, p1 

    The article reports that advertising agency FCB/Leber Katz has won AT&T Corp.'s consumer long distance advertising account. The agency has an estimated $150 million in billings on the approximately $190 million account. It is charged with creating a campaign expected to break January 30, 1994...

  • AT&T's master plan. Comiteau, Jennifer // Adweek Eastern Edition;9/2/1996, Vol. 37 Issue 36, p6 

    Reports on AT&T's expansion of the media planning role of FCB/Leber Katz Partners as lead agency for consumer advertising. Coordination of planning efforts of McCann-Erickson and Wunderman Cato Johnson; AT&T's previous in-house handling of the task.

  • FCB/Leber Katz Partners. Comiteau, Jennifer // Adweek Eastern Edition;10/21/1996, Vol. 37 Issue 43, p47 

    Profiles the relationship between advertising agency FCB/Leber Katz Partners and telecommunications firm AT&T Corp. FCB's coordination of media planning efforts of all AT&T roster shops; Creation of commercials for AT&T's `True' campaign; Key agency personnel on AT&T.

  • FCB/Leber Katz Partners. Comiteau, Jennifer // Adweek Western Edition;10/21/96, Vol. 46 Issue 43, p47 

    Focuses on the handling of AT&T Corp.'s advertisement account by the New York-based agency FCB/Leber Katz Partners. Coordination in media planning of all AT&T roster shops; Key agency personnel working on AT&T's account; Comments from company executives.

  • AT&T dials new agency. Harrington, John // Crain's New York Business;11/29/93, Vol. 9 Issue 48, p42 

    Reports on American Telephone & Telegraph Co.'s switching of lead advertising agency from N.W. Ayer to FCB/Leber Katz. Creation of advertisement that will debut on the Super Bowl on January 30, 1994.

  • Consumer communication: AT&T.  // Brandweek;6/12/95 Supplement, Vol. 36, p15 

    Describes the television advertisement `True Voice' designed by advertising agency FCB/Leber Katz Partners for AT&T Corp.'s AT&T brand which won the 1995 Effie Gold Awards for consumer communication advertising category. Brand team; Agency team.

  • Joe Nacchio. Farrell, Greg // Adweek Western Edition;11/14/94, Vol. 44 Issue 46, p32 

    Features AT&T Long Distance's Joe Nacchio, chosen as one of `Adweek' magazine's top ten advertising clients of 1994. AT&T's market share gains in 1994; Nacchio as president of the consumer business at AT&T; FCB/Leber Katz Partners as the advertising agency handling the account; Advertising...

  • Jamaica reggaes. Levin, Gary // Advertising Age;11/5/1990, Vol. 61 Issue 46, p22 

    Presents information on an advertising campaign created by New York-based FCB/Leber Katz Partners for the Jamaica Tourist Board. Features of the campaign; Theme of the campaign; Background on the tourist industry in Jamaica.

  • Speedstick TV ads gel for guys.  // Advertising Age;4/29/1996, Vol. 67 Issue 18, p4 

    The article focuses on the television advertisements of Colgate-Palmolive Co. for the introduction of its Mennen Speedstick Gel deodorant. The ad, which uses the theme "Just for the guys," was developed by FCB/Leber Latz Partners, though the account is with Young & Rubicam.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics