TITLE

Bitter ads to swallow

AUTHOR(S)
Greenwald, John; Perman, Stacy
PUB. DATE
April 1996
SOURCE
Time;4/1/1996, Vol. 147 Issue 14, p48
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Portrays the advertising wars between Johnson & Johnson's Tylenol, non-aspirin pain reliever, and American Home Product's Advil, ibuprofen pain reliever. Both companies accusing the competitor's product of having health risks; Johnson & Johnson as taking the first shot during the fall of 1996 against Advil; Dangers of taking pain reliever medication with alcohol. INSET: Take two tablets and read this (Product comparison).
ACCESSION #
9603257896

 

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