TITLE

Apple's Chahil to shops: `Open to suggestions.'

AUTHOR(S)
Johnson, Bradley
PUB. DATE
March 1996
SOURCE
Advertising Age;3/18/1996, Vol. 67 Issue 12, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Apple Computer's top marketing executive Satjiv Chahil has solicited suggestions from advertising agencies other than BBDO Worldwide, though no plans have been made to switch agencies. The vital role of marketing in Apple's future success.
ACCESSION #
9603207567

 

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