Apple's Chahil to shops: `Open to suggestions.'

Johnson, Bradley
March 1996
Advertising Age;3/18/1996, Vol. 67 Issue 12, p2
Trade Publication
Reports that Apple Computer's top marketing executive Satjiv Chahil has solicited suggestions from advertising agencies other than BBDO Worldwide, though no plans have been made to switch agencies. The vital role of marketing in Apple's future success.


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