Quiet beverage categories will make noise in '96

Martin, Dawn
December 1995
Beverage Industry;Dec95, Vol. 86 Issue 12, p34
Trade Publication
Reports that according to the vice president of pepsi-Cola Company, Megan Pryor, lots of money will be flowing for root beer, fruit beverages and international marketing. Coke's acquisition; Comments from Michael Johnson, senior brand manager of business development at Miller Brewing Company. INSET: Marketing outlook '96..


Related Articles

  • Marketing notes.  // Packaging Digest;Mar96, Vol. 33 Issue 4, p24 

    Presents information on various concepts for product marketing. Diamond Walnut Growers's concern for Toasted Walnut Topping; Oval canister for L'Oreal's hair colouring products; Two-ounce Self Defense Moisturizing Lotion; Redmond Products 3 Minute Miracle; More.

  • Marketing the Premium Product. Quelch, John A. // Business Horizons;May/Jun87, Vol. 30 Issue 3, p38 

    Focuses on the development and marketing of premium products in the United States. Growth of premium products in the markets; Quality of the products; Pressure on the premium marketer to upgrade store images by carrying premium brands.

  • You should get out more. Excell, Mike // Metalworking Production;Feb2002, Vol. 146 Issue 2, p9 

    Identifies marketing options available for manufacturing firms in Great Britain. Use of the Internet in marketing; Marketing platform provided by trade fairs.

  • What's the Story? Gordon, Kim T. // Entrepreneur;Aug2002, Vol. 30 Issue 8, p74 

    Focuses on ways to successfully launch a product regardless of the marketing budget. Use of cable television in marketing a product prior to its retail arrival; Use of magazine advertising in launching a product; Tips for launching a product with a limited budget.

  • How do I love thee? Let me count 10 ways. Gordon, Ian // Business Quarterly;Autumn94, Vol. 59 Issue 1, p68 

    Presents suggestions for manufacturers to help build commitment of wholesaler and retailer companies that sell their products and the quality of working relationships. Includes treatment of intermediaries as customers; Intermediaries as independent businessmen; Augmentation of service;...

  • Implementing new product development. Jeffery, Maurice // Candy Industry;Sep93, Vol. 158 Issue 9, p58 

    Discusses ways to ensure a successful product launch. Integration of product, packaging and marketing development; Three phases of commissioning the production line; General rules in production commissioning; Maximizing success; Monitoring consumer reaction; Optimization of each part.

  • Turn Your Desk into a Classroom. Becker, Linda // Process Heating;Feb2010, Vol. 17 Issue 2, p4 

    In this article the author discusses the use of online seminars for the presentation of various manufacturing industries during trade shows, conferences, and other events.

  • JUMP THOSE HURDLES! Boyle, Lois // Catalog Age;Nov2002, Vol. 19 Issue 12, p51 

    Presents several hurdles in selling the products in the catalogs. Need for creative teams to have a tools for selling; Importance of having the ability to convince the recipient to open the catalog; Organization of the catalog.

  • IN BRIEF. Siegel, Gary E. // Bond Buyer;11/2/2011, Vol. 378 Issue 33609, p2 

    The article offers bond market news briefs including the expansion of the manufacturing sector, 0.2% increase on construction spending, and the auctioned of 35 billion dollars four-week bills at a 0.005% high yield by the Treasury Department.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics