TITLE

Store brands to get shot at direct mail

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
March 1996
SOURCE
Advertising Age;3/11/1996, Vol. 67 Issue 11, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that the first direct-mail marketing program for private-label, store brand products will commence in April 1996. Price wars expected between package-goods marketers and the private labels; Direct-mailing company Advo introducing the service, called Private Pantry; Statistics concerning consumer interest in private label products.
ACCESSION #
9603147643

 

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