Seeing the red

Beresford, Lynn
March 1996
Entrepreneur;Mar1996, Vol. 24 Issue 3, p38
Discusses the use of the color red in the packaging of commercial products. Examples of products that uses the color red; Why red is effective from a point-of-purchase perspective.


Related Articles

  • COLORS ON PARADE.  // Beverage Industry;Aug2003, Vol. 94 Issue 8, p41 

    Emphasizes the significance of color selection to the beverage industry. Influence of color on consumer's preference; Factors that need to be considered in formulating beverages; Sources of beverage colorants; Relationship between packaging and the color of a beverage.

  • The Effect of Package Color on Consumers' Judgments of Product Volume. Lajos, Joseph; Chattopadhyay, Amitava // Advances in Consumer Research - Asia-Pacific Conference Proceedi;2011, Vol. 9, p30 

    The article discusses the developments in the business sector, particularly on the marketing side. It focuses on the effect of package color on consumers' judgments of product volume. Based on the conducted research, high wavelength colors are more noticeable while low wavelength colors go...

  • How To Take Your Package Design to the Next Level. Jarman Jr., J.B. // Frozen Food Age;Nov99, Vol. 48 Issue 4, p22 

    Focuses on frozen foods package design. Impact of the package design on sales and product loyalty; Tips on the proper shape of packaging and how it will be stacked for consumer viewing; Role of color in package design; Package design mistakes to avoid.

  • The Importance of COLOR in Beauty Packaging. DOYLE, LISA // Global Cosmetic Industry;Jun2014, Vol. 182 Issue 5, p46 

    The article discusses the importance to consider the type color when it comes to eye-catching packaging. It states that consumers attribute color in influencing their purchasing behavior. It adds that the color in the products' packaging is relevant in creating a visual element in branding as it...

  • Keeping Color Consistent. O'Neill, Brendan // Flexible Packaging;Apr2008, Vol. 10 Issue 4, p28 

    An interview with business leader Ian Pike of Sun Chemical Corp. is presented. He argues that inconsistency in the color of one's brand can lead to consumer mistrust, driving switching costs and decline in brand equity. He states that the application of SmartColour Standards to electronic...

  • The Ladies in Red. Klara, Robert // Adweek;7/28/2014, Vol. 55 Issue 28, p32 

    The author discusses the use of women in red dresses in marketing called "Red Dress Effect." Topics include behavioral psychologists' findings on the physical and sexual attraction related to red dresses, evaluation of the images of advertisements for Loews Hotel Resorts and DuBarry lipstick,...

  • Packaging Makes the Product. Covino, Renee M. // Frozen Food Age;Jun2004, Vol. 52 Issue 11, p41 

    Examines the packaging techniques being adapted by frozen food manufacturers. Comments from Scott Bestwick of Tray-Pak Corp.; Statement from Jim Hare of MeadWestvaco; Benefits of color in packaging; Innovations in packaging. INSET: The Back-End Gets a Label Lift.

  • The Somewhat Mysterious and Altogether Ambiguous Art of Selecting the "Right Color". Pandis, Chris // Global Cosmetic Industry;Apr2011, Vol. 179 Issue 3, p54 

    The article discusses the importance of choosing the right color for marketing products. It states that the differences in perception and response to color are crucial when it comes to branding and differentiation and using color well help reinforce a brand's values. It details the basic...

  • Color psychology is more than meets the eye.  // PHC Profit Report;10/15/96, Vol. 4 Issue 20, p4 

    Provides information on the significance of color in marketing. Connotations of different colors; Consumer preferences; Color combinations for reading legibility and memory retention.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics