TITLE

Seeing the red

AUTHOR(S)
Beresford, Lynn
PUB. DATE
March 1996
SOURCE
Entrepreneur;Mar1996, Vol. 24 Issue 3, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the use of the color red in the packaging of commercial products. Examples of products that uses the color red; Why red is effective from a point-of-purchase perspective.
ACCESSION #
9603081940

 

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