USAA: Stealth bank or `bank' of the future?

Cocheo, Steve
February 1996
ABA Banking Journal;Feb96, Vol. 88 Issue 2, p43
Profiles USAA company, a cross between a credit union and an affinity card program. Sale and underwriting of all kinds of insurance for individuals and businesses; Offers of mutual funds and discount brokerages; Local presence of USAA firms; Publicity generated by a `Money' magazine commendation of USAA Federal Savings Bank's assets; Commitment to customer service; Electronic banking. INSET: USAA snapshot..


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