New Land Rover digs include dealership `school'
Tags: LAND Rover North America Inc.
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- Broader thinking on skills. // Professional Engineering;02/11/98, Vol. 11 Issue 3, p3
Opinion. Discusses the struggle faced by Land Rover to fill its 150 vacancies for engineers with skills in manufacturing and production. Information on the prospect of skill shortages; Reference to a debate on the Land Rover complaints, by industralists and ministers.
- Land Rover back in the U.S. Serafin, Raymond // Advertising Age;7/13/92, Vol. 63 Issue 28, p4
Reports that the Land Rover, the rugged four-wheel drive vehicle with a reputation for handling all terrain, is ready to take on one of its most demanding challenges ever--the crowded United States automobile market. Left the US in 1984; Marketer is Range Rover of North America changing name to...
- Land Rover gets ready to grow. Henry, Jim // Automotive News;5/2/94, Vol. 68 Issue 5549, p23
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- Discovery gets lease deal. // Automotive News;7/24/95, Vol. 69 Issue 5615, p2
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- Land Rover deals resist plea for one-line stores. Henry, Jim // Automotive News;1/18/93, Vol. 67 Issue 5482, p24
Relates the failure of Land Rover North America Inc. to persuade its dealers to build exclusive Land Rover Centers. Statistics on the sale of the Land Rover.
- Rover plans steep climb in U.S. Henry, Jim // Automotive News;6/28/93, Vol. 67 Issue 5506, p1
Reports on Land Rover North America Inc.'s plans to quadruple sales to more than 16,000 units a year. Debut of sport utility `Discovery' for the 1995 model year; Letter of David Schworm, vice president of Eastern operations, on Land Rover's future as a franchise for its dealers; Demand to build...
- Travel theme at Land Rover. // Chain Store Age Executive with Shopping Center Age;Jul95, Vol. 71 Issue 7, p77
Focuses on flooring designs used by Land Rover North America Inc. for its stores. Use of adventure travel lifestyle themes for designs; Materials used for flooring construction; Blending of the flooring with overall store design.
- Motivating the mud. Gandelot, Nancy // AutoWeek;11/04/96, Vol. 46 Issue 45, p26
Focuses on Land Rover North America Inc.'s Trek, a dealer competition that tests product knowledge and off-road skills. Purpose of the competition; Highlights of the event.
- Rover studies car sales in U.S. Feast, Richard // Automotive Industries;Feb97, Vol. 177 Issue 2, p62
Reports on BMW's strategy for the United States market in light of its purchase of Land Rover from British Aerospace and Honda. Company's plan for a version of the Discovery sport utility vehicle for spring 1998; Design of all future Rover products for world markets including the U.S.; Movement...
