TITLE

On pens and caps and cups

AUTHOR(S)
Scholes, Laura L.
PUB. DATE
January 1996
SOURCE
New Orleans CityBusiness (1994 to 2008);1/29/96, Vol. 16 Issue 30, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the growth of specialty advertising industry in the United States. Advertising in traditional mediums; Importance of understanding marketing.
ACCESSION #
9602194551

 

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