TITLE

Popularity of media buying firms soars

AUTHOR(S)
Benson, Jyl
PUB. DATE
January 1996
SOURCE
New Orleans CityBusiness (1994 to 2008);1/29/96, Vol. 16 Issue 30, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the attractiveness of media buying firms to businesses and advertising firms in the United States. Availability of demographic profiles; Identification of a buyer group.
ACCESSION #
9602194544

 

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