TITLE

Benchmarking: The Fundamental Questions

AUTHOR(S)
Smith, George A.; Ritter, Doris; Tuggle III, William P.
PUB. DATE
December 1993
SOURCE
Marketing Management;1993, Vol. 2 Issue 3, p43
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Benchmarking opportunities can be found in sales and marketing processes and practices. From sales force productivity to increasing customer satisfaction to achieving organizational goals, benchmarking can help managers evaluate and improve current business practices. Those who are unfamiliar with benchmarking generally ask some basic questions about how it can work in their organizations. The questions asked most often by sales and marketing managers attending a benchmarking conference, and the answers, are presented here. INSETS: Executive briefing.;About the authors..
ACCESSION #
9602150733

 

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