TITLE

Stress and Strategic Opportunity

AUTHOR(S)
Fram, Eugene H.
PUB. DATE
June 1993
SOURCE
Marketing Management;1993, Vol. 2 Issue 1, p58
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Global competition and slow-growth economies are robbing consumers of their leisure time in America and across the industrialized world. But as one person's problem becomes another's marketing opportunity, time-stressed buyers will rally to the goods and services of innovators who understand and respect those pressures. Marketers can use six generic strategies to develop new products and services catering to customers' time demands: providing information, assisting in planning, automating processes, improving delivery, developing new personal service firms, and creating sales sites tat reduce buying time. INSETS: The Home Shopping Explosion;Executive Briefing..
ACCESSION #
9602150719

 

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