China Beckons Once Again

Kaikati, Jack G.
March 1993
Marketing Management;1993, Vol. 1 Issue 4, p30
Despite apprehension after the Tiananmen Square massacre in 1989, the current mood of the business community in China is exceptionally upbeat. The economy, growing at a blistering pace, matches that mood and promises to continue the pace,as reformers stand in line to run the vast country's economy once again. But misinformation, and the continuing hard-line conservative control of politics and the military, perpetuate myths that keep Western investors and marketers at bay. Long-term trends, government policy pragmatism, and the future of a "greater China" integrating the economies of the mainland, Hong Kong, and Taiwan nonetheless auger well for the next century. Foreign investors will prosper—if they also honor China's unique social, political, and cultural identities. INSETS: EXECUTIVE BRIEFING;Additional Reading.;About the Author..


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