Competitors need not apply

Beck, John C.; Pittenger, John C.
December 1992
Marketing Management;1992, Vol. 1 Issue 3, p55
Academic Journal
Consumer safety regulation and guildhall-style market controls make the automobile aftermarket services and parts industry arguably the most significant of regulated sectors in Japan today. Its high barriers to entry epitomize the nontariff hurdles facing foreigners--and Japanese themselves--trying to break into established market systems. Increasingly restive Japanese consumers, however, are likely to force eventual changes. They've already won some legislative relief and successful assaults on non-competitive traditions.


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