TITLE

Marketing snags and fallacies

AUTHOR(S)
Burnett, Leo
PUB. DATE
March 1992
SOURCE
Marketing Management;Spring1992, Vol. 1 Issue 2, p69
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
In each issue of Marketing Management we reprint an article appropriate to our cover story from a past issue of our sister publication, the Journal of Marketing. In this issue we offer an edited version of an article that appeared in the July 1966 issue, written by Leo Burnett. The late Mr. Burnett was founder of the Leo Burnett Co., an advertising agency that bears his name. INSET: Executive briefing..
ACCESSION #
9602150693

 

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