TITLE

USING A PATIENT SURVEY FOR MARKETING A PROFESSIONAL HEALTH CARE PRACTICE

AUTHOR(S)
Solomon, Robert J.
PUB. DATE
June 1990
SOURCE
Journal of Health Care Marketing;Jun90, Vol. 10 Issue 2, p47
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Small, private, professional health care practices are at a disadvantage when conducting market survey research because they cannot afford to employ or purchase the expensive specialized marketing skills of their larger competitors. The author describes a method that small private practices can use to conduct patient marketing surveys. Survey findings are reported and examples are provided of how the results influenced subsequent marketing decisions. Suggestions are offered to help ensure the success of similar studies in other practices.
ACCESSION #
9602131190

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics